Business goals are of
great value. The essential intelligence of such could lead to immense positive
results in business. So when it comes to providing a service, make sure that
you’re clear on what you’re selling in order to attract the right customers to patronize
you.
In 2014, when I officially
kick-started my etiquette consulting and coaching business, it helped
professionals cultivate the right formal behaviour, and this was how I got
clarity on what kind of services I am selling, the type of clients I needed to
reach to progressively grow my business, including how to talk to them.
To fine-tune your
services, define your business goals, answer your potential customers’
questions, and incorporate the answers into your marketing
messaging. But in many cases, these goals are not easily identified even when
in plain view.
That is why you should ask
yourself the following questions I asked when I started. It
helped me arrive at the result in the second paragraph above. Adapt the same
questions also in your business, or area of specialization at the workplace to help hold you accountable for marketing your services correctly to the
right customers so you can consequently achieve high results.
Example Q and A:
Q: What is the pain spot
of my potential clients?
A: Unethical employees’
behaviours.
Q: What are their goals
for looking for business etiquette training?
A: To elevate their
awareness of self-inflicting career-limiting behaviours.
Q: What is their hope for
taking an etiquette course?
A: To eliminate
self-inflicting career-limiting behaviours, cultivate the right formal behaviours
and polish.
Q: What will happen once
they reach their goals?
A: They would be able to develop behavioural models that support career growth, make an impact in the business environment, climb the career ladder, build on current productivity levels thus enhancing company positive reputation and profit bottom-line.
Here's how I integrate all the answers from the questions above into my marketing message when a potential client asks the question, "What do you do?" I simply reply with, "I help ambitious business professionals to cultivate the right formal behaviour that supports career growth to make an impact in the business environment, and climb the career ladder. I also, guide businesses to develop behavioural models that build on current productivity levels, thus enhancing company reputation for creating a positive image and profit-bottom line."
I hope that this post has
helped you to measure the power of being well-versed with the services you
offer in your business. Start taking advantage of it to grow your customer base
and benefit your business.
Love & more success, 💗
Your friend and Coach
~ Damilola Ogunremi
P.S. Are you about
creating your new business? With my training course Business Startup Maze to
Path, you will easily assess the market, profitability, financing, legal
requirements for your new business, create a catchy business name, define your
vision, create a mission statement, write a good business plan, create
marketing image, create a marketing message, build a strong brand identity,
learn how to use knowledge management and essential business etiquette acumen
to develop your new business successfully. Hit the contact page to book a session with me.
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