When you’re in the right place and you get the opportunity, to introduce yourself to potential clients or you’re introduced, before mentioning your education, knowledge, and skills, highlight the benefits you offer in your business in a way that makes the prospective client say, “How do I work with you?”
The
Problem
Many small business owners
introduce themselves in a way that does not influence their listeners’ interest
in their business and services.
If the values you offer in
your business aren’t understood by many of the people who ask you the well-known
questions “what do you do?” Or “What is it that your company does?” they won’t
be willing to buy your business.
For example, if you
introduce yourself to contact and say “I’m an Insurance Marketer or a Relationship
Counsellor” This contact must have met these professionals before, and won’t
know how to take advantage of what you sell to benefit them if you’re not
clearly communicating your values, and that’s really a business opportunity
ender for you.
The
Solution
In the last two episodes
of Expert Survival Gear, I’ve been teaching us about more significant and an effective way to respond to the proverbial questions, “What do you do?” or “What is it that your company does?” and generally
introduce yourself in business.
There are three parts to
this method. You will need to create high-converting client-attracting
promotional messages for your business, and put them all together to make a
benefit-driven self-introduction, because the reason people basically want to
do business with you is based on the gaps in their lives, and the lasting solution
you provide to help them fill those gaps.
The three parts method marketing messages:
Elevator
Pitch: An elevator pitch is what you use to answer the proverbial questions, “What do you do?” Or “What is
it that your company does?”
Formal Introduction: When you introduce yourself to a person, or someone else introduces you.
Self-Introduction: Is similar to an elevator pitch, except that it is longer and includes your name and company name. Normally, it is used when you are invited to stand up and introduce yourself at a networking meeting or any business meeting.
The Formula:
Your
Elevator Pitch
I + what you do + for whom
+ do what + benefit = your elevator pitch.
Example:
I + (teach business
etiquette) + (to business people) + (to elevate their personal awareness of
essential business skills) + (in order to attract more business and profit
bottom-line.)
Your
Formal Introduction
Hi, I am (your first
name/last name) + (your title) + (your company) + elevator pitch (the benefits
your business provides) + pleasantry (nice to meet you) = your formal
introduction.
Your self-introduction is
a combination of your elevator pitch + your name + your tile + company name.
Example:
“I am Damilola Ogunremi,
founder of DRS Etiquette & Image Consulting that helps business people elevate their awareness of essential business skills in order to increase
productivity attracts more business and profits bottom-line.”
I hope this post has
helped you to learn how to create high-converting promotional messages for your
business. Start taking advantage of it to benefit your introductions.
ACTION
STEP:
I want you to go ahead, and create your own promotional messages now.
Do you want me to teach this process to your staff? Send us an email to drsetiquetteconsulting@gmail.com or use the contact form on the home page, and I will respond to you with the needs assessment form to breakdown what you need and the lucrative ways to help you achieve your goals.
Please like and share this post. For your contribution, hit the comment box below. We'd love to hear from you.
Love & more success, 💗
Your friend and Coach
~ Damilola Ogunremi
P.S. Are you about creating your new business? With my training course Business Startup Maze to Path, you will easily assess the market, profitability, financing, legal requirements for your new business, create a catchy business name, define your vision, create a mission statement, write a good business plan, create marketing image, create a marketing message, build a strong brand identity, learn how to use knowledge management and essential business etiquette acumen to develop your new business successfully. Hit the contact page to book a session with me.
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