Are You Using these Effective Marketing Messages in Your Business?

When you’re in the right place and you get the opportunity, to introduce yourself to potential clients or you’re introduced, before mentioning your education, knowledge, and skills, highlight 
the benefits you offer in your business in a way that makes the prospective client say, “How do I work with you?”

The Problem

Many small business owners introduce themselves in a way that does not influence their listeners’ interest in their business and services.

If the values you offer in your business aren’t understood by many of the people who ask you the well-known questions “what do you do?” Or “What is it that your company does?” they won’t be willing to buy your business.

For example, if you introduce yourself to contact and say “I’m an Insurance Marketer or a Relationship Counsellor” This contact must have met these professionals before, and won’t know how to take advantage of what you sell to benefit them if you’re not clearly communicating your values, and that’s really a business opportunity ender for you.

The Solution

In the last two episodes of Expert Survival Gear, I’ve been teaching us about more significant and an effective way to respond to the proverbial questions, “What do you do?” or “What  is it that your company does?” and generally introduce yourself in business.

There are three parts to this method. You will need to create high-converting client-attracting promotional messages for your business, and put them all together to make a benefit-driven self-introduction, because the reason people basically want to do business with you is based on the gaps in their lives, and the lasting solution you provide to help them fill those gaps.

The three parts method marketing messages:

Elevator Pitch: An elevator pitch is what you use to answer the proverbial questions, “What do you do?”  Or “What is it that your company does?”

Formal Introduction: When you introduce yourself to a person, or someone else introduces you.

Self-Introduction: Is similar to an elevator pitch, except that it is longer and includes your name and company name.  Normally, it is used when you are invited to stand up and introduce yourself at a networking meeting or any business meeting.

The Formula:

Your Elevator Pitch

I + what you do + for whom + do what + benefit = your elevator pitch.


I + (teach business etiquette) + (to business people) + (to elevate their personal awareness of essential business skills) + (in order to attract more business and profit bottom-line.)

Your Formal Introduction

Hi, I am (your first name/last name) + (your title) + (your company) + elevator pitch (the benefits your business provides) + pleasantry (nice to meet you) = your formal introduction.

Your self-introduction is a combination of your elevator pitch + your name + your tile + company name.


“I am Damilola Ogunremi, founder of DRS Etiquette & Image Consulting that helps business people elevate their awareness of essential business skills in order to increase productivity attracts more business and profits bottom-line.”

I hope this post has helped you to learn how to create high-converting promotional messages for your business. Start taking advantage of it to benefit your introductions.


I want you to go ahead, and create your own promotional messages now. 

Do you want me to teach this process to your staff? Send us an email to or use the contact form on the home page, and I will respond to you with the needs assessment form to breakdown what you need and the lucrative ways to help you achieve your goals.

Please like and share this post. For your contribution, hit the comment box below. We'd love to hear from you.

Love & more success, 💗

Your friend and Coach

~ Damilola Ogunremi 

P.S. Are you about creating your new business? With my training course Business Startup Maze to Path, you will easily assess the market, profitability, financing, legal requirements for your new business, create a catchy business name, define your vision, create a mission statement, write a good business plan, create marketing image, create a marketing message, build a strong brand identity, learn how to use knowledge management and essential business etiquette acumen to develop your new business successfully. Hit the contact page to book a session with me.

No comments: