Dear Business
Professional,
Does it feel like your
business is failing in spite of the efforts you put in? Do you sometimes feel like
giving up on your business?
I read the following
statement in a picture comment, "the fact that your own indomie dey quick
done, no mean say, we wey dey cook stone no get kerosene for stove." Hmm!
Seeing others succeeding
around you, while you're not as successful as you should be can be a very
painful experience.
I'd tell you something.
You're growing in spite of the hard times, and there are beauty and appreciation in
growing gradually.
Big money doesn't guaranty
success in business in most cases.
So don't be
"discouraged!"
Some of these long
tortuous journeys have a purpose.
Do you know why sons and
daughters of rich business people can't sustain their parents’ wealth?
"Ai jiya irin
oja." In my language it simply means, they fail because they did not
journey like the founder of the business. And unfortunately, because they don't
have the skills that built the wealth, they can't sustain it.
No business success comes
on a platter of gold. It's hard work, resilience and perseverance.
During your tough business
periods, encourage yourself, avoid panic-spending on marketing. Spend time
building your personal brand by eliminating what's not working in your business,
connecting to yourself, connecting to your business, and adding values to your
potential customers, so that you can increase your visibility and be ready to
capture an even larger market share when things start to turn around for good
for you.
A difficult period is just
another name for the opportunity to build yourself, and get your business off the
ground running. Make the most of your slow growth! Keep breathing even under
the water. 💦 You’d
soon wade through the turbulence.
Love & more success, 💗
Your friend and Coach
~ Damilola Ogunremi
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