When you bought your
current phone did your friends like it? Did they ask you for the maker of the
phone? Did you casually tell them the maker of the phone knowing that you were
going to be helping the maker of your phone market their product? Chances are
the word “marketing” never really entered your head. Perhaps it should have!
We often think of
marketing as something conducted only by the sales team. Yet every day all of
us are helping companies to market and sell their products to potential
customers, rendering a service we’re not paid for. Imagine. You may have to
tell a friend about your new car and the maker, about a dress, or about some
products and refer them. All of these conversations are marketing and selling.
Unfortunately, we don’t
recognize these situations as an avenue to sell our products to a larger
audience. As a result, we often limit marketing to the sales team. The result?
Sometimes a smaller customer base.
To help your products
reach a larger audience, you need to stop denying your employees the products
or the services you sell. Apart from your sales team, every employee is a
potential salesperson, and the best way they can sell for you is by using your
products. Also, your sales team need to go beyond using gimmicks, and mere
training to sell products. They need to sell using personal experience. The
best form of products is the ones you use, and see the success in it.
Give your products for
free to all your employees. And here’s what will happen. Let’s say, for
example, it is a beauty product you sell in your company. Your employees use
your products and see their effectiveness. When people ask them what product
they use, what they will be selling are effectiveness and personal experience.
In my experience, this is a more effective way of marketing and selling than
just trying to sell a product using a script.
If you’ve noticed, the
common question you hear from customers when you’re trying to sell is, “Have
you used it?” Your sales team need to do more than, “Ummm, it’s a very good
product.”
I believe you can engage
all your employees to improve your marketing success. Use the model of giving
your products to all your employees for free to create a great user experience
for your products, drive the word of mouth marketing and maximize referral
rates to help attract more paying customers.
Love & more
success, 💗
Your friend and Coach
~ Damilola Ogunremi
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brand, and increase the customer base? With our premium training courses in
Business Etiquette Acumen and Social IQ Prophecies, you’ll easily empower your employees
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