If you’re an entrepreneur,
a school owner, an employer of labor then, you should read this.
Dress, makeup and grooming
are important. How you dress like a boss and how your employees dress really do
matter. How your employee dress can bestow dignity or take it away from you
and your business.
Ensuring that your
employees are properly, smartly, and professionally dressed is important to your
business success, because it presents a visual image and sends a message that you’re
professional. In fact, it represents your marketing image, influence how you’re
perceived as a leader and whether people should take you seriously, and respect
your brand.
A lady working for me is
usually seen as my colleague and not an employee, because I help her with her
wardrobe. I don’t just give wardrobe advice, I make provision for wardrobe. Can
you also do that for your business, just for the sake of being recognized for
successful branding?
Back to my lady employee,
one day she dressed very tackily to work, and that placed me in a position of a
very distinguished looking boss, and her, a rundown employee. This isn’t the
appearance I wanted for my brand . . . I’ve been to some schools where their cleaners,
security guards are clad in dull wretched uniform and their teachers in cheaply outfit. Also, I’ve seen some small business owner staff in attire that has no iota
of professionalism. Is this truly the sort of branding you want for your
business? Think again!
I told my lady staff she looks
like “a magnified shoddy housemaid,” without being aggressive or belittling
her. We joked and laughed a lot about this. I suggested how she should combine
her clothes for a professional outlook. That would not only give her professional appearance but would also provide an easier way for her to represent my business in a good
way.
So, how your employees
dress can be said to represent your marketing message, the physical reflection
of your own self and your business in the form of appearance. If you haven’t
been thinking of “branding” start now to create a marketing image that allows you
to build a reputable business. Create a professional dress code, and share with
your staff. I can help you with this for a small cost.
Talk
again soon,
Damilola
Ogunremi
DRS
Etiquette and Image Consulting – Building Lives, Reputation and Image
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