Asking for feedback from the customers is one of the MOST effective strategies
for business people to improve their business.
That's my point of view.
Or what do you think?
Well, in my opinion, the absence of complaints from your customers doesn’t mean
your business needs not an improvement. What you need to do is ask questions
and do something about what you find out. And who knows the best experience
worth having from your business other than your customers. That’s why today
we’re going to look at a great and worthwhile activity to help you learn what’s
good and not so good about your business by asking your customers for feedback.
Here are the
steps you should take to ask your customers how you can improve your business:
After every six months, I suggest you send out an email to all your customers
to ask them for their feedback on the quality of your services.
Discuss your survey ahead of time with the customers before firing your review
questions.
To obtain valuable feedback, don't ask confusing or irrelevant questions. Don’t
ask 100 questions. Ask 5 to 7 thoughtful questions. And you can offer the
customers incentives for responding to the survey if you have the capacity.
What is the type of questions you should ask?
For example, say "We set very high standards for our business and we pride
ourselves in offering quality services. But, if it doesn’t seem so to you that
we’re doing this, we’d like to know."
"We’re always looking for ways of improving the products/services that we
offer and we would really appreciate some feedback."
Right in the middle of your email, add the following:
Please take a few seconds to answer these little questions.
What do you think about Xxxxxx Company?
Please tell us what you like about our services and what you do not like about
it?
Are you happy with our customer service? Would you like to see something
better? Please, let us know.
We’d like you to tell us what you think about the services/products we offer
and what type of products and services you would like to see in the future.
Lastly, ask if the customer has been satisfied with your business by saying the
following:
Overall, How Satisfied Are You With Our Business?
Very Happy
Quite Happy
Quite Unhappy
Very Unhappy
If you need help with writing the actual email for asking for feedback, leave
your email address in the comment section below and I’d send you a sample you
can use.
Now to more success in your personal and business life.
Your friend & Coach,
Damilola Ogunremi
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