You Can’t Serve Every Customer

Recently, a company I won’t mention sold a modem to a friend of mine knowing well that the product will not serve her area. Thankfully, there is a refund policy in place. But, the customer retention person handling her purchase refused to give her back her money all in a bid to retain her as a customer.

This customer retention person in this story illustrates the topic for today.

There is this important skill that will help you through every day to serve your customers better. This very skill helps people to act right and honestly in all situations.
It is what makes you stand out in your customer service. It is what makes meaning in your job. It is called integrity.

Let’s be bold and be honest in our daily business transactions. When your product will not serve a customer, let them know. Customers have more power than ever before. Word-of-Mouth is their biggest source of referrals, and they will tell people about your business, because of excellent customer service. Don’t give room to any customer to disperse negative recommendations about you as a person, about your services, or the company’s name.

Do the right things, even when it’s hard. Don’t create bad customers. Create a lifelong and loyal brand advocators. Be okay with not serving every customer.  Let’s be more honest, shall we? YES.
Please, sign your yes in the comments.

Talk again soon,
Damilola Ogunremi
DRS Etiquette and Image Consulting – Building lives, Reputation, and Image

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