Recently,
a company I won’t mention sold a modem to a friend of mine knowing well that
the product will not serve her area. Thankfully, there is a refund policy in
place. But, the customer retention person handling her purchase refused to give
her back her money all in a bid to retain her as a customer.
This
customer retention person in this story illustrates the topic for today.
There
is this important skill that will help you through every day to serve your
customers better. This very skill helps people to act right and honestly in all
situations.
It
is what makes you stand out in your customer service. It is what makes meaning
in your job. It is called integrity.
Let’s
be bold and be honest in our daily business transactions. When your product
will not serve a customer, let them know. Customers have more power than ever
before. Word-of-Mouth is their biggest source of referrals, and they will tell
people about your business, because of excellent customer service. Don’t give
room to any customer to disperse negative recommendations about you as a
person, about your services, or the company’s name.
Do
the right things, even when it’s hard. Don’t create bad customers. Create a lifelong and loyal brand advocators. Be okay with not serving every customer. Let’s be more honest, shall we? YES.
Please,
sign your yes in the comments.
Talk
again soon,
Damilola
Ogunremi
DRS
Etiquette and Image Consulting – Building lives, Reputation, and Image
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