If you met with an enthusiastic potential customer while marketing your
services/products, “Yes, I would like to know more about what you do. You can
come to my office at so, so time” you have prevailed against the first hurdle
of getting a customer to buy your business.
The next step is to present your products/services in a way that helps
generate buying for whatever you’re selling. When you are talking about your
business, focus more on presenting the value the package you’re trying to sell
offers as it represents your company, rather boring the customer with the story
of ‘just’ what you’re into, and how many years you’ve been in the business! You
want to whet the potential customer’s appetite to remember you and get in touch
with you to buy your business, right?
So, be sure to focus strictly on the usefulness of your
products/services, the problems it will help the customers overcome, and
increases the likelihood that the potential customer will call you back.
Remember to send a note thanking the potential customer for giving you
an audience to talk about your services/products and doing business with you in
the future.
To more success in your business,
Damilola Ogunremi
Your friend & Coach
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