The importance of the information on your business card cannot be
emphasized enough. Some thought has to be given to the value you
offer, as it will appear on your business card. If you have chosen
to be in the service business, this is an even more important action for you to
consider. Service business professionals need to work just a little
harder to be explicitly about their offers among other professionals.
Your business card needs
to state why you’re in business and assist you in opening new relationships, and
create new business opportunities that will later turn into sales.
Therefore, I recommend
that you keep simple, sophisticated and explicit business card. I have provided
information for you to create one.
In one of my seminars, I gave
a business card to the marketers attending. They were impressed that customer testimonial and the name of the customer were on the card because they had never
seen cards where companies or business owners provided such information on their business cards.
Because business has
become competitive we need to change the way we connect with our prospects,
customers and clients. Your card needs to go beyond the basics which are usually
your name, your title, company name and/or logo, address, phone number, and email
and web addresses, and include other vital information that opens a new relationship.
Completely eliminate
unnecessary information from your business card. If you would like to start
down the path of becoming more solution-oriented and improve your ability to
influence prospects with your business card, try the following short exercise.
- Make the information on your
card easy to read.
- Make it visually appealing
and not crowded.
- You don’t need both your business
and personal cell phone numbers.
- Put your company name and/or
logo, office address, phone number, and email address at the back of your card.
What should be included in front of your business card? I recommend testimonial. Even if you're just getting your business started, I believe you've worked with one or two people, and all you need to do is ask. The following gives you an example of a testimonial:
“LI Insurance Agency saved us lots of money
and better coverage on our house, cars & business. I recommend them to
families & companies.”
Sarah Udoh, Magodo, LG.
Next, create a short memorable text that will sum up the value you're set to help prospects achieve when they buy your business. For example;
Find the best coverage while reducing costs.
. .
Now create a call-to-action phrase to support conversion, followed by your name and business web address. For example;
Hire the right agency to protect your family
and business.
Jide Lawson
www.lissurance.com
Notice how most of the
information did not focus on a specific position? That's because a post, product or
service isn't what makes a potential customer want to open a relationship with
you. It's the solution you provide to their problem that
they care about. Find my sample business
card designs for adaptation, and you will be surprised how people will start taking your business card seriously.
Front Card |
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